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La Belle Assiette

From Wikipedia, the free encyclopedia
La Belle Assiette
Type of businessPrivately held company
Founded2012 (Paris, France)
Headquarters,
France
Area servedEurope
Founder(s)Stephen Leguillon
Giorgio Riccò
Key peopleStephen Leguillon (Founder & CEO)
Giorgio Riccò (Founder & CTO)
Employees30
URLlabelleassiette.co.uk
LaunchedFebruary 2012

La Belle Assiette is an online private chef booking platform, headquartered in Paris, France, that enables its users to browse and book menus and chefs. The service is available in 6 countries and has over 700 registered chefs.[1] Co-founders Stephen Leguillon and Giorgio Riccò are the chief executive officer (CEO) and chief operations officer (COO), respectively.[2]

History

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La Belle Assiette was founded in 2012 in Paris, France, by entrepreneurs Stephen Leguillon and Giorgio Riccò after they met at ESCP Europe.[3] After witnessing the success of platforms such as Airbnb and Uber, the founders applied a similar model within the restaurant sector.[4] Via the La Belle Assiette platform, users can browse menus and book a chef. The chef arrives with the necessary ingredients and equipment to prepare the meal and, afterwards, is responsible for clearing and cleaning.[5]

Initially supported by a private business angel for a year, the start-up then received backing from Bpifrance in 2012.[4] In October 2014, La Belle Assiette raised 1.3 million euros in funding from the US and European business angels, bringing the total funding to 1.7 million euros.[6][7] This allowed La Belle Assiette to open an office in London.[6]

Features

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La Belle Assiette users search for menus prepared by available chefs by entering a postcode and the date of the booking. Results can be filtered by various criteria, such as price, event type, cuisine, occasion, cooking style, dietary restrictions, and seasonality.[8]

Chef profiles

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Each chef has a dedicated profile page with cooking photos.

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Users can explore menus across price ranges from £39 to £89+. Costs decrease with more guests.

Concierge

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For assistance or special needs, users can use the platform's concierge service, connecting them directly with a La Belle Assiette staff member.

Chef business tools

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La Belle Assiette entices chefs to join by providing user exposure [9] and tools/advice for billing and business practices.[10]

International expansion

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La Belle Assiette is present in France, Luxembourg, Belgium, Switzerland, Germany, and the United Kingdom.[6]

Business model

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La Belle Assiette receives 12% of the total cost of a booking, with the rest going to the chef to cover supplies and labor.[11]

Reception

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2012 - Won the Best E-commerce Innovation award from FEVAD and Journal du Net.[12][13]

2013 - Awarded first place at the Grand Prix "Push Forward" Pitch Contest 2013, organised by FullSix Group and L'Express Ventures.[14]

References

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  1. ^ "Book great Chef dining experiences". La Belle Assiette. Retrieved 2015-05-21.
  2. ^ Assiette, La Belle (2016-09-27). "A secret to successfully scaling a company: start by defining your values". La Belle Assiette. Retrieved 2024-05-20.
  3. ^ "La Belle Assiette: Guten Tag Deutschland". Ltsachs.wordpress.com. 25 March 2015. Retrieved 2015-05-21.
  4. ^ a b "La Belle Assiette, pour réserver un chef à domicile en ligne". Lentreprise.lexpress.fr. 20 August 2014. Retrieved 2015-05-21.
  5. ^ "La Belle Assiette Quand de Grands Chefs Cuisinent Chez Vous". lepetitjournal.com. Retrieved 2015-05-21.
  6. ^ a b c Teffahi, Fawaz (11 December 2014). "La Belle Assiette, des chefs à domicile bientôt dans toute l'Europe". Lefigaro.fr. Retrieved 2015-05-21.
  7. ^ Teffahi, Fawaz (22 October 2014). "La Belle Assiette fait saliver les investisseurs avec ses chefs à domicile". Lefigaro.fr. Retrieved 2015-05-21.
  8. ^ "Our menus". Labelleassiette.co.uk. Retrieved 2015-05-21.
  9. ^ Rent-a-chef cooks up new trend, Reuters.com, archived from the original on 2014-12-06, retrieved 2015-05-21
  10. ^ Leguillon, Stephen (April 22, 2014). "La Belle Assiette expands to Belgium, with the UK, Switzerland and Luxembourg coming by June". Rudebaguette.com. Retrieved 2015-05-21.
  11. ^ "Gastronomie: la folie des chefs à domicile". Capital.fr. Prisma Media. Retrieved 2015-05-21.
  12. ^ "Favor'i "Innovation": Labelleassiette.fr". Journaldunte.com. 22 November 2012. Retrieved 2015-05-21.
  13. ^ "With the Sharing Economy booming in France, La Belle Assiette brings professional cooks to your kitchen". Rudebaguette.com. 16 May 2013. Retrieved 2015-05-21.
  14. ^ "CP Push Forward - Groupe Fullsix France". Group.fullsix.fr. Retrieved 2015-05-21.
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